June 2006
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Archive for June, 2006

CRM train is coming

Big meetings today. Working to set up a new CRM system. Planning to center our Website and company wide sales and service strategies around this platform. Many have tried and failed. Anticipating tough decisions and battles over turf. Changing behavior can be a bitch!
But we’ve got a solid vision and we’ve got faith. I just [...]

What can marketing automation teach us about ourselves?

Do magician’s ever get bored? After all, magicians are in the illusion business. They fool people for a living. Wouldn’t you think the thrill of deception would get kinda dull after a while?
As a marketer, I ask myself these questions all the time. I have observed that people (and I am a person) choose to [...]