Posted on Monday 25 January 2010
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.
Posted on Monday 4 January 2010
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here
2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009.
Adoption of social media by marketers has also followed suit, as eMarketer cites the percentage of the Fortune 500 not using social media has dropped dramatically – from 43% now to only 9%.
Sports brands among Top 100 Most Social brands: NBA #5, NFL #12, ESPN #23, MLB #29, NASCAR #43, NHL #46.
Forrester is also stating that social media marketing is projected to grow at an annual rate of 34%, faster than any other form of online marketing (US Interactive Marketing Spend 2009 to 2014 Report issued Summer 2009).
Related Posts:Posted on Monday 4 January 2010
Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal
Teams active in social media build a strategic advantage
Print This StoryPublished January 04, 2010 : Page 18
If you could predict tomorrow, would you act differently today? Think about it. If you knew with certainty that a particular stock was going to triple over the next year, would you invest immediately? Or would you hesitate?
These questions came to me recently as I read “The Future of the Social Web,” a blog post by Jeremiah Owyang, formerly of Forrester Research. Owyang observes that social media has been
slow to gain momentum, but has increased dramatically in recent years and Owyang sees it continuing along a “hockey-[stick]” growth rate.
“Innovation is matching adoption,” he says, “and it’s going to happen very rapidly in the next few years.”
Show me the money
Owyang’s observation may sound obvious. Anyone with a pulse can see that social media is hot and getting hotter. But Owyang goes on to share what Forrester’s research has revealed: Within the next 12 months, we will enter into what he calls the “Era of Social Commerce,” in which online communities will define the future of products and services. If this is true, then social media will be linked to marketing ROI, and it will therefore begin to command more and more attention from the brands that sponsor sports.
Are sports teams prepared for a world in which sponsors care about social media?
Continue reading at Sports Business Journal
Related Posts:Posted on Friday 18 December 2009
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run.
Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online.
“In 2010, each of our beverage brands has a strategy and marketing platform that will be less about a singular event and more about a movement,” says Pepsi marketing spokeswoman, Nicole Bradley.
That quote reminded me of a chart that John Battelle showed in a a SXSW presentation a few years ago. I’ve been using this illustration to illustrate the how attention or sales driven by media spending can look different from attention or sales driven from word-of-mouth.
If I have anything to say about it, 2010 will be the year that sports properties begin leveraging the social graph for ticket sales and to help sponsors (like Pepsi) engage with fans.
It’s not easy to do…but it’s worth it
As Seth Godin says:
The reason social media is so difficult for most organizations
It’s a process, not an event.
Dating is a process. So is losing weight, being a public company and building a brand.
On the other hand, putting up a trade show booth is an event. So are going public and having surgery.
Events are easier to manage, pay for and get excited about. Processes build results for the long haul.
Related Posts: