Sports Marketing 2.0 | Pat Coyle

While I was in San Francisco for the VIP Sports Summit this week I had the good fortune to meet George Foster, professor at Stanford University’s Graduate School of Business. The professor invited me to speak to his grad students about Sports Marketing 2.0 and and MyColts.net.

In the past I’ve been surprised by how little discussion of Web 2.0 has permeated the hallowed halls of sports management programs. This is not the case at Stanford. In Palo Alto, the FIRST question students ask is “what’s your Web strategy?”

They made me feel right at home

And as luck would have it, Prof. Foster had time to join us at the Summit too. See photo below…attendees had dinner in the SF Giants clubhouse after the panels were through.

Our next Sports Marketing 2.0 VIP Summit is scheduled for June 12 in Chicago. Follow this link for info and to register for the Chicago Summit.

You want to see where the Colts will be playing next year? And where the Super Bowl will be played (hopefully) in 2012?

Check out this video

From ClickZ
A new “community builder platform” being tested by MySpace allows advertisers on the huge social networking site to create and maintain their brand profiles.

The new platform also gives MySpace advertisers analytics information, via Hitbox, that they can use to measure the real-time effects of their campaign tweaks. The platform is under beta review by interactive marketing agency Deep Focus.

The platform comes in self service and full service versions. The company said the DIY version is “aimed at advertisers who are familiar with MySpace and who have advanced design coding skills (CSS and XHTML) with the time and resources required to maintain a community,” said the company. The full service version keeps the MySpace experts in the mix as a “premium in-house production solution,” but it still affords advertisers a good amount of independent control, according to MySpace.

Both versions provide round-the-clock access for updating aspects of the sites including blogs and bulletins. They also allow advertisers to bring many forms of interactivity, including sweepstakes and contests. to their MySpace profiles.

I love this idea. Let sponsors manage their own relationships with fans via our Websites. Sign me up for sponsor generated content.